|WE MAXIMIZE OUR PRESENCE ON THE INTERNET FOR ALL OF FIRE ISLAND
ALMOST 90% OF ALL REAL ESTATE CONSUMERS BEGIN THEIR HOME SEARCH ON THE WEB
Whether you are buying or selling, elliman.com delivers substance with a user friendly website design. Immediately upon listing your property with us, it appears on our website attracting more than 56,000 visitors daily. Our properties are also featured at such sites as NYTimes.com, NYPost.com, Yahoo.com, HomeAdvisor.com, newsday.com, homeseekers.com, newyorkmetro.com, mlsli.com, WSJ.com, hreo.com, realtor.com, OptimumHomes.com reaching an even wider audience.
T H E P O W E R O F T H E I N T E R N E T - maximum exposure
You can find us online @ the following websites that support our online marketing efforts.
We believe in the power of the Web. We devote 90% of our marketing efforts to that end. It’s because of the trends in how a customer finds what they want, and that is more and more often through the Web. All of our Web marketing is done in house (by our team), from design to publishing. This is a very detailed process that we are completely at home with because we’re a part of the internet generation.
We are able to do this because of our background in management, design, art, and technology arenas. Our experience has been most of our business is brought about because of our vast web marketing. Customers find our properties with ease; with their own words, they’re able to Google exactly what they’re looking for, and because of our technological expertise and exposure, our properties pop up more and more. Most of our customers who have bought or rented have found our properties through the power of our web marketing program.
O U R M U L T I P L E A P P R O A C H
Maximum exposure, 24 hours a day, 365 days. Heavily advertised websites through Google AdWords program placing the site in premium position when buyers or summer renters use Google search capabilities".
E - M A I L A D V E R T I S I N G I N S E R T
Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. We at Douglas Elliman Fire Island team send-out in a weekly basis, property e-blasts, promoting a roaster of properties available for sale, individual residential sales e-blasts and summer rentals featuring seasonal, monthly or weekly rentals e-blast. We distributed and Co-broke with the entire NYC, Long Island, Hamptons, and Fire Island brokerage communities as well as with our entire database of past and present customers throughout the year.
P R I N T M A R K E T I N G
Although our focus on marketing is primarily web based because of the reach it has, we actively market properties through programs that we’ve developed which show best results for sales and rental customer gains.
We distribute on Fire Island, as well as the mainland and Manhattan & the boroughs. There's also a direct mailing to qualified prospects (by household income). The Premium Print Marketing program is called - The Best of Fire Island - Douglas Elliman Real Estate which is being distributed in direct mail programs targeting:
A - Fire Island Land Owners - allows owners to understand the increasing values of their property, and the importance of our services, and assists in owners turning their property and buying the next one.
B - Fire Island Seasonal / Short Term Renters provides those who are already residents the ability to find the beach property of their wishes, ultimately moving rental residents to property owner status.
C - Target Audience Delivery - Holiday week hand delivery to various towns on FI, taking advantage of the busiest season peaks on Fire Island to alert consumers of property availability, turning seasonal and short term renters into property owners.
D - Target Audience Mailings Targeted demographic and or salary level audience, i.e. - Chelsea and or Wall Street Market segments which provide new blood to purchase properties over Fire Island’s various scales of property values. Of course, there are all the publications like The Wall Street Journal, New York Times, New York Newsday, Hamptons Cottages & Gardens Magazine, Distinction Magazine, Profile Magazine, Avenue Magazine, New York Times Homes Magazine, and the local Fire Island publications such as Fire Island News full page ads.
Also "The Best of Fire Island" program features its own bridge website and Facebook business page. www.facebook.com/thebestoffireisland.
Websites Coming Soon!
W E B M A R K E T I N G
And soon to come - we are creating several other websites to support our marketing efforts:
which are websites with different focus and being targeted at those that profess interest in international vacation travel, and vacation homes markets. Additionally we are instituting new feature with Google, and Google maps, and Google World, which is a major breakthrough.